Is Sun Pimping The Java Name? Friday, April 29, 2005

Does the name "Java" really belong on these products?

Sun Java Desktop System

Sun Java Workstation W1100z

Sun Java Workstation W2100z

2 comments:

Dan Lewis said...

It's clearly a misnomer in the cases you provide.

However, I wouldn't ignore the possibility that Sun's marketing department isn't able to accurately define Java, and sees it simply as a trademark that can be used to create "buzz" around a product, regardless of technology content.

Anonymous said...

You're not too far wrong... a friend who works for Sun told me that they ditched pretty much all of their brand names a couple of years back (Jiro, Jini,Jxta etc.), at least as far as first line marketing was concerned, to concentrate on the three that people recognized most: Java, Solaris, and Sun itself.

So now they pretty much use 'Java' on anything they see as a developer platform (since of course they want everyone to develop in Java), and 'Solaris' on anything they see as a server-related technology.